The Odds at Fenway

Aura – the newest sponsor of the Boston Red Sox as the team’s official “Family Online Safety Partner” – is encouraging park-goers to protect everything their family does online.

To mark the occasion, just in time for the Red Sox Home Opener on April 9, Aura is launching a new commercial as part of their “What are the Odds” brand campaign, featuring scenes shot around Fenway and voiceover narration from Aura board member, investor and brand advocate, Robert Downey Jr.

Led by Boston creative agency partner GYK Antler and co-produced by Big Brick Productions and Windy Films, the new :30 spot – “The Odds at Fenway” – highlights the odds of relatable, yet unlikely, things happening in Fenway that people might worry about, including:

• The odds of a foul ball knocking over your perfectly balanced tray of nachos? (Astronomical.)
• The odds of a rain delay on your first-ever father-son trip to Fenway? (Mind-boggling.)

The commercial, which will run on the Jumbotron in the park and on NESN, was designed to remind people that they shouldn’t let worrying about the unlikely get in the way of protecting their families from the likely … like falling victim to online crime – something that happens to one in four consumers.

“The Odds at Fenway” also ties in with an out-of-home series around Fenway Park, designed in partnership with the Aura in-house creative team, touting Aura as the new Official Family Online Safety Partner of the Boston Red Sox.

The “What are the Odds” campaign was first launched by Arnold Worldwide in October 2023 to raise awareness of Aura and their all-in-one protection from scams, financial fraud, and online predators.