The Nonnas are in New York

Who better than old-school Italian nonnas to vouch for the taste of the newest savory, kettle-cooked sauce by the RAGÚ brand®? Staying true to the RAGÚ brand® story and following in the footsteps of its founders, Assunta and Giovani Cantisano, Italian nonnas have come together to attest that the newest sauce delivers a homemade taste, as if it came right out of their own kitchen.

In the RAGÚ brand® “The Nonnas in New York” campaign, creatively developed and planned by Digitas, The Networked Experience Agency, the Nonnas take to the streets in a unique and less than usual way, engaging with consumers when they least expect it – ultimately receiving the most authentic reactions to the taste of the new delicious, homemade kettle cooked sauce.

In a series of four heart-warming and comedic spots, with a mix of long-form, short-form and social videos, the teams came together to spread awareness, in a fun, enjoyable way – ultimately elevating the perception of authenticity and tapping into the rich history of the RAGÚ brand®.

The campaign launched nationally on October 16th, on OLV, YouTube, and social.