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StopVEO

The Legacy

Agency: Publicis Conseil

Description

Educational violence as a legacy: a powerful awareness-raising campaign on the transmission of violence from generation to generation, or how to break the vicious circle.

In the run-up to the International Day for Non-Violence in Education on 30 April, the StopVEO association, Enfance sans violences, and Publicis Conseil are launching their fourth campaign to raise awareness of violence against children.

Violence is still used in education today because it is passed down from generation to generation. Children who are victims of violence build themselves up as adults by reproducing what they have always known. Science is now shedding light on the consequences of violence on children's development, but we still need to raise awareness if we are to build a non-violent society.

At the heart of this awareness campaign is the film The Legacy, designed by Publicis Conseil, directed by Cole Webley and produced free of charge by BIG Productions (Raphaël Carassic).
The film tells the story of a family legacy. It tells the story of the ordinary violence that is unconsciously passed on, as if it were inevitable, often disguised under the guise of education, for the so-called benefit of the children.

And if this violence is engraved in our DNA, why shouldn't it be visible as a physical characteristic?
The metaphor of the "big hand" representing blows and humiliation. All this ordinary educational violence is passed down from generation to generation, with the weight carried by children weighing on their adult lives.
This is what the film is about: One man's internal struggle between what he has endured and what he will decide to pass on the day he becomes a father in his own right.

StopVEO, Enfance sans violences, has been working since its creation in 2016 to help adults understand these patterns, by informing and raising awareness. An education without violence is not only possible, it is essential to building balanced and peaceful adults.

The 30-second version of the film The Legacy will be broadcast on television from 29 April 2024, and will be relayed from 23 April on the social networks of StopVEO, Enfance sans violences, in its 2 minutes and 47 seconds version.

France 2, France 3, France 5, LCPAN, Tf1, Ushuaïa TV, Histoire, TMC, TF1 Série Films, TFX are supporting the association.

StopVEO, Enfance sans violences, will be holding a conference on 30 April 2024, at the Town Hall of the 10th arrondissement in Paris (72, Rue de Faubourd St Martin), from 6.30pm to 8.30pm ("Opening our eyes to ordinary educational violence"; free and open to all).

This professional campaign titled 'The Legacy' was published in France in April, 2024. It was created for the brand: StopVEO, by ad agency: Publicis Conseil. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 10 days ago.

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