Description
Prime Video, an exclusive broadcaster of UEFA Champions League football in Italy, celebrated the magic of the competition with an exciting initiative, a special live broadcast of one of the season’s biggest knockout fixtures with the Neapolitan fans.
'The Laundry Screening', created by Publicis Italy / Le Pub for Prime Video, surprised the city by bringing the fixture between SSC Napoli and Eintracht Frankfurt right to the heart of Naples, in the Spanish Neighbourhood, offering a unique immersive experience to the Azzurri fans in attendance.
A special projection on white sheets and 'between the hanging clothes' was constructed in this iconic and historic neighbourhood, which is one of the city's main attractions animated by alleys, small taverns and elements that best reflect the soul of Naples and the Neapolitans.
90 minutes of pure enthusiasm, passion, and celebration, shared by the city and its fans: a unique event that captures the attention of all football fans. Indeed, the match was a memorable one for Napoli who reached the UEFA Champions League quarter-finals for the first time in their history.
Prime Video began broadcasting exclusive UEFA Champions League football in Italy and Germany during the 2021/22 season and, alongside the UK from next year, will continue to broadcast the competition through to the 2026/27 season. This is alongside a wide selection of live sport on Prime Video globally, including Premier League football in the UK, Ligue 1 football and Roland Garros tennis in France, Thursday Night Football in the United States, New Zealand Cricket in India and more.
This professional campaign titled 'The Laundry Screening' was published in Italy in April, 2023. It was created for the brand: Prime Video, by ad agencies: LePub and Publicis Italy. This Experiential medium campaign is related to the TV and Streaming Promos industry and contains 1 media asset. It was submitted 12 months ago.
Credits
PUBLICIS ITALY / LE PUB
• Global CEO Le Pub, Global CCO Publicis Worldwide, CCO Publicis Groupe Italy: Bruno Bertelli
• Chief Creative Officer: Cristiana Boccassini
• Chief Creative Officer: Mihnea Gheorghiu
• Creative Director: Luca Boncompagni
• Creative Director: Diego Tardani
• Creative Director: Alessandro Padalino
• Senior Art Director: Giulia Trimarchi
• Senior Copywriter: Gian Marco Panichelli
• Head of Client Service: Giada Salerno
• Group Account Director: Luigi Palma
• Head of TV Production: Francesca Zazzera
• Producer: Erica Lora Lamia
• Head of Strategy: Bela Ziemann
• Strategist: Martina Rinciari
• Director: Tommaso Bianchi
• Director of Photography: Matteo Terzaghi
• Production Coordinator: Gianluca Stabile
• Editor: Tommaso Bianchi
• Colorist: Angelo Francavilla
SIZZER
• Music Supervision: Richard Aardenburg
• Music Production: Marco Cucco
• Music Creative Direction: Michiel Marsman
2NIGHT
• Event General Manager: Simone Tomaello
• Event Expert Manager: Michele De Cello
• Event Producer: Marco Gandolfi
• Event Professional: Eleonora Malorgio
• Event Professional: Sara Ragogna
PRIME VIDEO EU
• Marketing Director: Helen Cowley
• Senior Creative Director: Michele Picci
• Head of Marketing, Live Sport: James Thexton
• Senior Marketing Manager: Himesh Dusara
• Senior Social Marketing Manager: Harry Hesp
• Social Marketing Manager: Roberto Avesani - Prime Video IT
• Head of PR: Arnold Bennett
• PR Manager: Giulia Madron - Prime Video IT
