Description
Romance scams are a form of online scam where scammers create fake profiles to create digital connections to their victims. After gaining their trust and affection, they ask for money with several made-up excuses. Money that the victims will never see again.
But this kind of scam robs them of much more than money.
It robs them of the future of a relationship in which they were emotionally invested. And it robs them of the grief of the relationship’s end when the scammer erases its profile right after getting the money. It robs them of the last word.
That’s why we took inspiration from real testimonies and gave it back to them. To show that no matter how lost and ashamed you feel, you can still tell your story and get the support you need.
This professional campaign titled 'The Last Word - Romance Scam' was published in Portugal in February, 2023. It was created for the brand: APAV, by ad agency: McCann Lisbon. This Film, OOH Outdoor, and Print media campaign is related to the Public Interest industry and contains 9 media assets. It was submitted about 1 year ago by Art Director: Gonçalo Tavares Antunes of McCANN Lisbon.
Credits
Client: APAV (Portuguese Association for Victim Support)
Advertising Agency: McCann Lisbon
Creative Director: Rodrigo Cardoso
Art Director: Gonçalo Tavares Antunes
Copywriter: Tiago Fragoso
Account Director: Sofia Belo
Account: Sandra Rodrigues
Strategy Office Director: Catalina Cadena
Strategist: Inês Freitas
Production: More Maria
Director: Diana Antunes
Photographer: Sérgio Rosado
