The Key To Survival — Bronco Sport
The Key To Survival — Explorer
The Key To Survival — F-150
Description
Bear tracks, distant animal howls, and the need for safe shelter are all common themes in “survival” reality shows — where contestants compete to last in the wilderness with survival tools and a camera. Those storylines get a twist in a new ad campaign from GTB for the Northwest Ford Dealers Advertising Association.
A series of commercials portray people who initially seem like they’re in peril, but can easily escape to civilization with “The Key to Survival” — their Ford parked nearby.
This professional campaign titled 'The Key to Survival' was published in United States in April, 2023. It was created for the brand: Ford, by ad agency: GTB. This Film medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 1 year ago by Senior Copywriter: Dan Goldgeier of GTB.
Credits
Agency: GTB, Seattle/Denver
Client: NW Ford Dealers Advertising Association
Chief Creative Officer: Todd Chumley
Creative Director: Jerod Bunjer
Senior Copywriter: Dan Goldgeier
Senior Art Director: Brandon Ilenstine
Account Director: Mac Strang
Account Executive: Austin Vieceli
Producer: Thomas Long
Creative Strategy Lead: Kris Kaligian
Director: Logan Schneider
Production Company: Ranch Exit Films, Three Forks MT
Post-Production: Postmodern Company, Denver
