Keep the Earth Alive - Earth Day

Most Nigerians do not care about climate change because of the widespread perception that it is not within their reach. This campaign helped bring climate change home by localizing our message through relatable visual storytelling.

Passions are what drive us, and they are what keep us motivated to live our lives to the fullest. But what if our passions could also help save the planet we call home? That's the message behind our World Earth Day campaign, which encourages everyone to unite for a passion that truly matters.

Foundation For A Better Environment Nigeria engaged Takeout Media as a creative partner to develop a creative campaign that could provoke action through powerful and compelling storytelling.

Through this video campaign, we showcased how our daily passions can also contribute to protecting the Earth. The message was clear: everything we love, everything we do, and everything we need to survive is connected to the Earth.

The video encouraged viewers to imagine a world where their passions could also be used to create positive change for the planet. Whether it's through sports, art, science, or any other passion, every person has the power to make a difference.

We wanted to inspire people to choose to live a life that is not just about themselves, but also about the planet we share. Our campaign challenged people to imagine their day's adventure as a search for a solution for climate change, and to choose to be passionate about the one thing that keeps us all alive: a healthy planet.

Through the powerful imagery and messaging, the video acted as a call to action for everyone to unite for the sake of our planet, to prioritize sustainability in our everyday lives, and to take steps towards creating a more sustainable future.