The Hikup Song

Meet Hikup: the first-of-its-kind digital utility tool (web app) that focuses on the mindful use of language. Hikup, created by Omelet in partnership with Consume & Create, was designed to be a friendly coach to help us tackle our unwanted language habits and jargon – not as a critical space to judge yourself or others. Hikup is oriented completely around each person’s individual goals, serving as our subconscious coach.

Hikup has officially launched with the release of “The Hikup Song,” showcasing animated characters as friendly cheerleaders, getting us started on our vocabulary mindfulness journey. You can find Hikup on Twitter, Instagram and TikTok.

Funded as a passion project by the agency, Hikup is not the first employee-driven innovation to come out of Omelet. Throughout their almost 20 year history as an independent, Omelet has funded and produced an award-winning documentary, launched a nut and seed butter brand, launched a Portugal craft and post-production arm, and created a bespoke gaming division.

First, you start by entering at least one (or many) words (your ‘Hikups’) you wish to stop saying and that you would like Hikup to monitor for in your speech. Once you click the start session button, the app records & transcribes what you say in real time, flagging in red anytime you say that word.

When you end our session, the app will provide a detailed summary. This includes how many times you used your Hikup words, session duration, accuracy, and total words transcribed. Hikup then gives you the chance to email yourself a transcript of the report, to use as mindful future reference.

This app is designed to be a tool for anyone, including:
- Personal growth for those focused on improving themselves, and learning new things. People who wish to practice good language habits to help them be the best version of themselves personally and professionally.
- Professionals with corporate jobs who take meetings with colleagues or clients regularly and want to make sure they present themselves professionally and authentically in a work environment.
- College students who want to put themselves in the best position to enter the workforce by brushing up their delivery for interviews, internships, and opportunities to build their confidence as a presenter.