Description
In Thailand's fiercely competitive sweet biscuit market, numerous contenders aggressively vie for market share and a place in the consumer's consciousness. Brand loyalty is scarce, with consumers typically alternating among an average of 7 to 8 brands and readily transitioning from one to another. Most brands in this sector hinge their promotions on the concept of fun, shared moments. However, Voiz stands out by positioning its snack as "too good to share." This unique angle has shown its merit in recent campaigns. Building on this success, Voiz aims to further solidify its reputation as an inventive brand. It plans to do so by harnessing its creative platform, "Fun Execution with a Twist." The strategy involves linking the distinctive crunch and flavor of Voiz Waffle Choco with an engaging and unexpected narrative to significantly boost consumer awareness and interaction.
This professional campaign titled 'The Hand from Nowhere' was published in Thailand in June, 2023. It was created for the brand: Voiz, by ad agency: Ogilvy Group Thailand. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 6 months ago by Senior Creative Coordinator: Kanokthip Chantana of Ogilvy Group Thailand.
Credits
Creative Agency: Ogilvy Group Thailand, Bangkok Thailand
Client: Monde Nissin (Thailand) Co., Ltd., Bangkok, Thailand
Chief Executive: Jiravara Virayavardhana
Chief Creative Officer: Gumpon Laksanajinda
Deputy Chief Creative Officer: Prasert Vijitpawan
Art Director: Gumpon Laksanajinda / Phoobeth Thitinavakul
Copywriter: Prasert Vijitpawan / Rithtiphat Kijmongkoltham
Group Business Director: Pattanee Ongkunarak
Account Director: Apirat Leerattanakachorn
Agency Producer: Gail-walin Munkongsupaleark
Strategic Planning Director: Sasipa Mongolnavin
Strategic Planner: Nunnapat Cook
Media Agency: Winter Egency
Production Company: Factory01, Bangkok, Thailand
Film Director: Wuthisak Anarnkaporn
1st Assistant Director: Wityawat Lakam
2nd Assistant Director: Mattanee Uajarernsup
3rd Assistant Director: Rattapol Jantararuangtong
Executive Producer: Rungtawan Nanthasaen
Production Producer: Wipawee Khirirat
Director of Photography: Pasit Tanudechanurat
Gaffer: Peeravat Suksamran
Lighting & Grip Equipment: Gear Head Co., Ltd.
Camera Equipment: Camera Corner Co., Ltd.
Stylist: Thida Rosthip / Ammara Yavilas
Casting: Pornthip Muttisom
Production Manager: Boonsita Limprasert
Sound Recorder: Waigoon Laopipatpinyo
Art Director: Wanlop Plumsee
Post-Production Company: One Cool Production, Bangkok, Thailand
Post-Production Supervisor: Therdsak Buapian
Post Producer: Wipawee Khirirat
Editor: Sippanart Olarnsaritkul
Colorist: Phiradon Witcharonasorn
Flame Artist: Nantachai Samaphutti
Assistant Flame Artist: Kengkit Chaichauy
Sound Company: Mellow Tunes
Sound Engineer: Artit Vongmetta
Assistant Sound Engineer: Supavit Kumkoon / Nithit Wongwattanasil
Sound Producer: Krittiya Keamarojanavong / Nattakarn Boonthanom
