The Ghosted

Young people with the lowest incomes are often not considered ideal candidates for housing, especially in an increasingly tight housing market.
They often feel invisible, like ghosts. To make them visible, Jellyfish has created a new campaign on Snapchat called "The Ghosted".

To be ghosted is to be ignored by someone close to you (friend, lover etc.).
This is also what often happens to young people when they look for an apartment, because they don't have the right file: no guarantor, too little income, incomplete file.

With this in mind, BNP Paribas called on Jellyfish to promote an offer aimed at young people via a 45'' Hero film and two 15'' portraits, and one creative filter designed and produced for broadcast on Snapchat.

The Hero film features young people. Their faces are masked by a filter signifying their "ghosting" by the landlords to whom they have sent their applications.
The filter used for the film is also made available on Snapchat to the community.

To accompany the operation, 4 influencers support the device by calling on their community to produce and broadcast content using the Snapchat Lense specially designed for the operation, directly from the films.