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adidas

The Flip

School: Nogma

Description

Young female athletes think that it is impossible to achieve a professional sports career, and statistics can demonstrate that. Coincidentally our logo is a mirror of this statistics, so we do what we needed to do: flip our logo to flip the problem around.

This student campaign titled 'The Flip' was published in Colombia in September, 2019. It was created for the brand: adidas, by ad school: Nogma. This Integrated medium campaign is related to the Sports industry and contains 7 media assets. It was submitted almost 4 years ago by Copywriter: Sebastián Suárez Gnecco of Sancho BBDO.

Credits

Advertising School: Nogma, Bogotá, Colombia
Art Director: Michael Martínez
Copywriter: Camila Ordóñez Bozzi
Copywriter: Sebastián Suárez Gnecco
Copywriter: Stephan Martínez
Copywriter: Valeria Silva
Motion Graphics: Juan Fernando B
Motion Graphics: Ricardo Solano

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