Description
The challenge behind this was to change people's perceptions and revive an outdated established brand. The campaign is based of the insight that After Eight is the type of chocolate your parents might eat even though it is a chocolate that most young adults enjoy. How can you sell this iconic chocolate to a different and new audience? The strategy was then to make young adults see that After Eight allows you to have a luxury treat on a budget.
This student campaign titled 'The Finishing Touch' was published in United Kingdom in July, 2019. It was created for the brand: After Eight, by ad school: Leeds Arts University. This OOH Outdoor medium campaign is related to the Confectionery, Snacks industry and contains 2 media assets. It was submitted almost 5 years ago.
Credits
Advertising School: Leeds Arts University, Leeds, UK
Creative Director: Nicholas Young
Art Director / Copywriter: Rebecca Agnihotri
Graphic Design: Emma Blackman
Photography: Maria Halton
