Film
Description
The Sherpas, the startup expert in tutoring, unveils its first TV communication campaign created by DENTSU CREATIVE, on the main TNT and cable channels.
The goal? To assert its identity as an innovative player that dusts off tutoring with a simple recipe: courses accessible to all, better paid private teachers, and a tailor-made methodology.
Thought and realized by Dentsu Creative France, the campaign relied on the company’s name: The Sherpas, symbol of the guide to accompany the students in their academic journey and help them to overcome his difficulties.
The result: an “English” spot, with offbeat humor, which uses two camera axes, creating field-against-field to make the comedy more and more wacky, until the fall.
This professional campaign titled 'The Exam' was published in France in March, 2024. It was created for the brand: Les Sherpas, by ad agency: Dentsu Creative France. This Digital and Film media campaign is related to the Education and Professional Services industries and contains 1 media asset. It was submitted about 1 month ago by Dentsu Creative France.
Credits
Brand: LES SHERPAS
Co-founder / CEO: Etienne Porche
Co-founder / CMO: William Mièvre
Agency: Dentsu Creative France
CEO: Nathaël Duboc
Executive Creative Director & Deputy General Manager: Sebastien Zanini
Deputy Creative Director: Allan Huon
Artistic Director: Benoît Deldique
Copywriter: Sacha Baroukh
Senior Strategist: Marion Mondoloni
Junior Strategist: Melia Namjoui
Account Director: Juliette Hoffstetter
Head of production: Anthony Raton
Production Manager: Lou-Annah Bianchi
Media agency: iProspect
Deputy General Manager: Maximilien Lohou
Associate Director: Eloise Pinero
Account Manager: Laurent Chatoux
Production: RAISE-UP
Producer: Rudolf Mizzi
Production Director: Félix Lellouche
Associate Producer: Adam Taïeb
Associate Producer: Raphaël Kenzey
Director: Rémy Cayuela
DOP: Joao Padua
