StreetEasy OOH
StreetEasy OOH
StreetEasy OOH
StreetEasy Wildposting
StreetEasy Subway
StreetEasy Subway
StreetEasy Video
Description
StreetEasy, the Zillow brand built for NYC, has launched a new campaign and tagline, "The Dream is Different Here, created in partnership with creative agency Preacher. The campaign centers on the "dream" of living in NYC, flipping the idea of traditional Americana on its head with StreetEasy’s decidedly-New York wit to expand its reach as it prepares to launch new tools for owners and sellers. The work comes alive through Peter Yang’s punchy lifestyle photography and video that capture “the NYC dream,” marking StreetEasy's first use of photography in an ad campaign, versus illustration. The ads drive home the fact that no front porch could ever rival having the city at your doorstep.
This professional campaign titled 'The Dream is Different Here' was published in United States in February, 2023. It was created for the brand: StreetEasy, by ad agency: Preacher. This Digital and OOH Outdoor media campaign is related to the Real Estate industry and contains 7 media assets. It was submitted about 1 year ago.
Credits
Creative Credits: “The Dream is Different Here”
Client: StreetEasy
Senior Director of Marketing: Nicole Savdie
Head of Integrated Marketing: Bridget Sullivan
Brand Creative Director: Jason Ferguson
Senior Brand Marketing Manager: Andrea Mazandi
Agency: Preacher
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
Brand Director: Jenalisa Trevino
Brand Manager: Vaughan Poole
Associate Creative Director (CW): Tyler Booker
Associate Creative Director (AD): Mel Lin
Associate Strategy Director: Seher Sikandar
Strategist: Zachary Stubblefield
Head of Production: Stacey Higgins
Business Affairs: Miiko Martin
Photographer: Peter Yang
Production Company: Packouz
Executive Producer: Kara Packouz
Casting: Six Wolves Casting
Music: Asche and Spencer
Mix: Dusty Albertz
Retouching: Portus Imaging
Animation: Skylar Moran
