The Black Rider

We live in a world where everyone has an opinion about us. How good we are at things we do, what actions we should take and who we should become. What does it mean to be a good father, mother, woman or man. However, in the end, the decision to listen to this noise or disregard it lies in our hands.

"The Black Rider," the latest campaign by Luminor Bank, is inspired by a true story. It revolves around a young girl who aspired to become a professional rally driver. Despite lacking support from anyone but her father, and despite the discouragement from many who believed females should pursue other paths and doubted her capabilities and courage, she kept driving. Several years later, she achieved her dream of competing in the World Endurance Championship.