Description
Jeep—a legendary brand and automaker—has developed something new and timely: its first-ever electric model, the Renegade Compass 4xe Plug-In Hybrid. It combines the signature Jeep features, like off-road chops, with something totally new to the brand—an electric battery.
Leo Burnett Amsterdam wanted to announce this news with a campaign equal parts legendary and forward-thinking, so the agency created “The Battery Grille.” The visually appealing work takes one of the most iconic design features of Jeep, its grille, and transforms it into a vibrant battery.
The battery successfully coalesces with the beloved Jeep grille feature to create a visual as modern as the new car model itself.
This professional campaign titled 'The Battery Grille' was published in Netherlands in September, 2020. It was created for the brand: Jeep, by ad agency: Leo Burnett. This Digital medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 3 years ago.
Credits
Advertising Agency: Leo Burnett Amsterdam, Netherlands
