Description
Every idea shines in you. And there’s a place where you can project and materialize them.
Banco Popular Dominicano, the leading bank in the Dominican Republic, has launched their 60 anniversary campaign titled “The Bank of Ideas”.
With a magical and emotional narrative, the film tells the story of a group of children who discover a lantern that has the power to make every idea they have inside them come true, and thus materialize the Dominican Republic they all desire. This lantern symbolizes everything that Banco Popular represents in the lives of Dominicans, that more than being one where people keep their money, it is the bank where everyone keeps their deepest aspirations, desires and ideas, making it a beacon of hope that illuminates with optimism the life of everyone.
This professional campaign titled 'The Bank of Ideas' was published in Dominican Republic in February, 2024. It was created for the brand: Banco Popular Dominicano, by ad agency: Pagés BBDO. This Digital, Film, and Integrated media campaign is related to the Finance industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Lead Agency: Pagés BBDO
Executive Creative Directors: Marino Peña & Miguel Peña Zambrano
Creative Director: Cristopher Chan
Head of Copy: Natalie Sánchez
Head of Art: Ivanna Nuñez
Creative Team: Saneth Colón, Olmaglys Alvarez, Idelmi Peralta, Nicole Frómeta, Javiel Matos
Executive Business Director: Belkis De La Cruz
Account Director: Raysa Coste
Accounts Coordinator: Silvia Collins
Production Director: Elisa Lopez
Producer: Nairobis Feliz
Executive Strategic Director: Francesco Abbatescianni
Strategy Director: Amalia Casasnovas
Strategy Supervisor: Estephany Pérez
Production Company: Kokaleka Film & Post
Client: Banco Popular Dominicano
Executive Vice President Corporate Communications, Reputation and Responsible Banking: José Mármol
Vice President of Corporate Communications and Reputation: Esteban Murga
Vice President of Corporate Relations and Responsible Banking: Mariel Bera
Corporate Communications Division Manager: Sonia Mordan
