The Bacon Steakhouse Double

Whataburger's latest ad campaign is inviting guests to an exclusive steakhouse experience... no reservation required.

This April, all Whataburger restaurants are lifting the silver platter to reveal their newest burger – the Bacon Steakhouse Double. Fans will find themselves biting into the creamy, crispy, crunchy goodness and reaching for a proper cloth napkin before going in for another bite.

The all-new Bacon Steakhouse Double combines two fresh, 100% beef patties and two slices of melted aged cheddar topped with smoky bacon, crispy fried onions, and tangy steak sauce, all on a toasted bun. Too much of a good thing? Order the Bacon Steakhouse Double Jr. instead! Whatever size you choose, get it now, as this loaded-with-flavor burger is only available until June 30.

To debut this new LTO to customers everywhere, Whataburger is launching a new creative ad campaign, developed in collaboration with agency of record, McGarrah Jessee (McJ). Directed by Laura Murphy, the :30 TV spot follows a steakhouse waiter who pontificates on the difference between a want and a need. Do you need the Bacon Steakhouse Double, or do you want it? He wheels the new upscale burger on a silver platter straight from the halls of a classic steakhouse to a diner at a local Whataburger restaurant, pointing out that it really doesn’t matter; as long as it’s delicious, who cares? The spot closes with the musical tagline, “Just like you want it and need it,” a riff on Whataburger’s classic brand tagline “Just like you like it.”

This new campaign continues the brand’s playful approach to the cultural conversation that its customers are engaging in, as showcased in its recent WhataWings creative campaign created by McJ. The successful campaign was a lighthearted exploration of wing culture and the lively debate about the definition of a chicken wing. Due to overwhelming demand, WhataWings will stay on the Whataburger menu for an extended period, through the end of 2024.