Description
The Tepelene Water comes from an ancient water source in the south of Albania, and it is where one of the country's a famous aqueducts was built around 250 years ago. To bring the viewer closer to this natural piece of history, the commercial was filmed in the mountains of Tepelene and the campaign was launched with this powerful commercial through a poetic manifesto. The Albanian iso-polyphony, being an important part of the traditional folkloric music and UNESCO's intangible cultural heritage list, was finely integrated in the ad. A very well-known song from that area titled “Give me a drop of water” was selected as a soundtrack, and brought as a remake with a modern twist of electronic vibes and nature sounds.
This professional campaign titled 'The awakening sound of life' was published in Albania in April, 2021. It was created for the brand: Tepelene Water, by ad agency: McCann. This Integrated medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 3 years ago by Creative Director: Flonia Vasia Gjollma of McCann Tirana.
Credits
Advertising Agency: McCann Tirana, Tirana, Albania
Audio-Visual Production: Anima Pictures
Creative Director: Flonia Vasia Gjollma
Senior Art Director: Nertila Pere
Account Executive: Milva Avrami
Client Service Director: Çeltina Lloshi
Media Manager: Elona Zebi
Senior Account Manager: Jonida Zguro
