Description
During 2021, video game streaming grew 117% on Twitch and 118% on Facebook Gaming, where the gaming community is increasinoly exploring creative ways to stream and generate differentiating content.But how could Pringles connect with streamers authentically and naturally by $ their daly Ives?, Easy, throush its microphone which coincidentally has the same shape and dimensions as the Pringles can.
IDEA
We created the first Pringles packaging that became a microphone, amplifying, in an almost semi-auasi-professional, innovative, and delicious way, the audio outoput of current and future streamer
EXECUTION
Taking advantage of the alliance with Free Fire, we hacked the cylindri rical shape of the cans with some stickers which were inside. The se had instructions indicating where to stick the sticker and where t to drill to insert any generic mobile headphones, to have a unique and delicious microphone with surround audio, almost semi-quasi-professional at the time of transmission
This professional campaign titled 'Original gamer's limited edition microphone amplifier & Twitch streaming device' was published in Argentina, Colombia, and Mexico in September, 2023. It was created for the brand: Pringles, by ad agency: Grey. This Design, Digital, and Direct media campaign is related to the Food and Gaming industries and contains 2 media assets. It was submitted 7 months ago.
Credits
Advertising Agency: Grey México, Grey Colombia
Chief Creative Officer México: Luis Gaitán
Chief Creative Officer Latam: Diego Medvedocky
Chief Creative Officer Colombia: Juan José Posada
Chief Executive Officer Colombia: Jorge Serrano
Executive Creative Director: Sebastían Benitez
Executive Creative Director: Juan Cárdenas
Creative Director: Oscar Muñoz
Art Director: Charles Andara
Copywriter: Camilo Garzón
Graphic designer: Charles Andara
3D Studio: Ovni
Postproducer: Townhouse
