That Orgain Feeling - Keep on Going

Orgain, makers of the #1 plant protein powder in the US and other nutrition-packed products, has officially launch their second-ever national campaign with two new Ad Spots including “Gameday Dad” and “Seize the Day.”

With these two spots, Orgain is putting the focus on their plant-based protein’s ability to give you the stamina to go strong all day long.

Informed by consumer research*, Orgain found people want to live life to the fullest, but rarely get past their day’s “to-do list.” Research showed consumers have a need for sustained energy** to live up to their ambition to move on to their “want to do” list – enter Orgain.

The campaign features two 30-second Television spots, each showcasing how the brand’s clean protein provides sustained energy needed to live a vibrant life. The first is centered around a “gameday dad” who has more than enough energy to make it through an action-packed day cheering on his kids with the second focused on a young woman who, thanks to Orgain, has the stamina to tackle a day full of to-dos – including exercise and work – but still has energy at the end of the day to have some fun.