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Decathlon

Thank you sport

Agency: Cheil Chile

Description

In a context where the industry tirelessly seeks formulas to please algorithms, it is timely to remember that the only key to effective communication remains a human strategy.

That's why Cheil Chile, together with Decathlon, has launched its latest campaign in 2023, showcasing a world that values human connections and how sports emerge as a powerful emotional bond. Beyond its physical benefits, sports create deep and lasting bonds, enriching our lives with moments that transcend the playing field.

This professional campaign titled 'Thank you sport' was published in Chile in December, 2023. It was created for the brand: Decathlon, by ad agency: Cheil Chile. This Digital medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 4 months ago by Creative: Alejandro Orozco Garay of Cheil Chile.

Credits

Executive Creative Director: Felipe Ortiz
Creative Director: Alejandro Orozco
Copywriter: Darien Prado
Art Director: Angelo Baltierra, José Manuel Osorio
Account Supervisor: Javiera Romero
Account Director: Dominique Bordachar
Production Company: Up Company
Executive Producer: Chris Caroca

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