Description
Tesco, a love brand that has withdrawn from the Turkish market is rumoured to re-enter. They kind of have…
In 2021, Tesco started collecting soft plastics in their stores to be recycled. Despite selling illusion of “recycling plastics” to its consumers, their tagged plastic bags ended up in illegal dump sites in Turkey.
According to Greenpeace, The UK shipped an average of 575 tons of plastic rubbish to Turkey every day in 2020. Waste plastic trade is a $50 billion global trade. So the responsibility for dealing with this hard-to-process trash is passed on to poorer nations and strains their waste-disposal infrastructure. This needs to stop.
To end this hypocrisy, Greenpeace started a petition campaign about the complete ban of UK’s plastic waste export. Their website is available at bukimincopu.org. So we did an outdoor and print campaign to create awareness for this plastic waste problem and ask for public support.
This professional campaign titled 'Tesco Finally Enters Turkey' was published in Turkey in March, 2022. It was created for the brand: Greenpeace, by ad agency: Havas Istanbul. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago by Art Director: Burak Gurses of Havas Istanbul.
Credits
Client: Greenpeace
Advertising Agency: Havas Istanbul
Chief Creative Officer: Ergin Binyıldız
Executive Creative Director: Volkan Dalkılıç
Creative Group Head: Eray Hökelek
Art Director: Burak Gurses, Selin Pervan
Copywriter: Eren Altuniş
