Case summary image
Description
95% of all Swedish 6- to 9-year-olds own a smartphone. 40% of them have been a victim of abuse or bullying online by other kids. Our research showed that parents didn’t feel that they gave their kids a proper introduction to life online prior to giving them their first smartphone. So, we created The Smartphone Driver’s License to help parents give their kids a safe start and to learn about dos and don’ts online. And by doing so increasing awareness about online bullying and good behavior when using the Internet.
This professional campaign titled 'Telia: Smart Phone Driver's License' was published in Sweden in April, 2021. It was created for the brand: Telia, by ad agency: JMWGolin. This Digital medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 1 year ago by Creative Director: Samuel Garlöv of JMWGolin.
Credits
Sustainability Lead: Anna Augustsson, Telia
Sustainability Lead: Magnus Lindwall, Telia
Marketing, Project leader: Lisa Alsterlund, Telia
PR & Media Lead: Cecilia levin Destoup, Telia
PR & Media Lead: Roija Rafi, Telia
Social Media Lead: Nathalie Carlsson, Telia
Site Lead: Christer Andersson Telia
Site Lead: Niklas Wallenberg, Telia
Design Lead: Angela Eldh, Telia
Design Lead: Jonathan Högnelid, Telia
Creative Director: Samuel Garlöv, JMWGolin
Account Manager: Janna Schibbye, JMWGolin
PR-Specialist: Ann-Sofie Halling, JMWGolin
