Description
When we worked on this campaign for iSiS Organic, we aimed to show the brand’s products’ positive impact on the consumer’s daily life.
Because we know the Egyptian market well, we used a term Egyptians use to show how things turn out good and positive, “Hekaya Tanya” thus, we hammered on the positive and unique story iSiS Organic adds to the consumer’s work, health, and whole life with the variety of products it offers, passing by herbs, coffee substitutes, and healthy products.
We initiated the visuals to show situations highlighting the environment that reflects the mentioned action while using a matching product as the hero in each visual.
This professional campaign titled 'Taking Herbal Drinks to A Whole New Level' was published in Egypt in August, 2022. It was created for the brand: Isis Organic, by ad agency: Develovent Advertising. This Design and Digital media campaign is related to the Soft Drinks industry and contains 3 media assets. It was submitted over 1 year ago by Commercial Director: Ramy Emad of Develovent.
Credits
Advertising Agency: Develovent Advertising Agency
Art Direction: Akram Gamal, Nourhan Wahba
Creative Concept: Sherif Galal
Creative Lead: Reem Eissa
Commercial Director: Ramy Emad
