Description
Insight: Women want to feel safe, especially after a night out.
Solution: Give women a safe option when riding home after a night out.
NOTE: The women in the following mock-ups represent statues that would be placed outside of the bar alongside the billboards.
This student campaign titled 'Take a Safer Ride.' was published on January 08, 2024. It was created for the brand: Lyft, by ad school: Syracuse University. This OOH Outdoor medium campaign contains 3 media assets. It was submitted 4 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Juliette Keller
Copywriter: Juliette Keller
Instructor: Mel White
