Description
Indeed, known as the worlds #1 matching and hiring platform, is bringing to life the brand's core belief that better work creates better lives – highlighting that Indeed is the place where people can achieve just that, by finding the perfect fit for work in which they aspire to do.
Earlier in the year, Indeed presented their latest brand vision “The World Can Work Better” – an impassioned and optimistic stand for progress towards better work for all. This new brand platform, created and developed in partnership with creative agency 72andSunny, targets job seekers and employers in the same campaign with a Hispanic audience in mind – an important growth audience for Indeed.
On the heels of its success, their latest :30s spot, “Table Talk”, a Spanish language TV commercial, will air in the first half of Super Bowl LVIII on Spanish language network, Univision. The spot was created by tapping into the emotionality of a job seeker’s multigenerational family rallying around her in her own search for better work and speaks to the workforce as it moves them to see that the promise of better work awaits them on Indeed.
The commercial was developed by acclaimed director Ian Pons Jewell, featuring an authentically human scenario that touches on what better work looks like for job seekers and how Indeed’s features, like salary transparency, help them find it. In addition, Indeed will also have a pre-game unit on Univision – all in hopes to expand reach and drive consideration to be the brand of choice.
This professional campaign titled 'Table Talk' was published in United States in February, 2024. It was created for the brand: Indeed.com, by ad agency: 72andSunny. This Film medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Client, Indeed Team:
Jessica Jensen: CMO, Global Brand Mktg
Jennifer Warren: VP, Global Brand Mktg
Carmen Graf: VP, Head of Global Advertising and Media
Ken Bracht: Director, Global Brand & Advertising Americas
Clíona Hayes: Director, Global Brand & Advertising
Federico Carcich: Sr. Mgr, Global Brand and Advertising
Siobhan Reynolds: Sr. Mgr, Global Brand and Advertising
Allie Salsman: Global Brand & Advertising Manager
Sarah Guckian: Global Brand & Advertising Manager
Marianne Rush: Sr. Manager, Connections Planner
Alison Larocque: Sr. Media Manager
Megan Bannon: Group Brand Strategy Director
Isabella Villalobos: Research Manager, Campaign Effectiveness
Shruti Jha: Director, Global Brand Strategy
Jessica Estes: Director, Brand Strategy
Jared Hall: Sr. Manager, Marketing Research
Creative Agency: 72andSunny LA Team:
Matt Murphy: Global CCO
Zach Hilder: Executive Creative Director
Ashton Rose: Creative Director
Elizabeth Lay: Sr. Designer
Natalie Warther: Sr. Writer
Angelo Mazzumato: Executive Producer
Katie Gaul: Executive Producer
Shareef Achekzai: Producer
Ryan Warner: Group Brand Director
Kayla Moe: Brand Director
Talia Quatraro: Brand Coordinator
Vanessa Rivera: PAL Director
Marty Cole: PAL Manager
Bryan Smith: CSO
Kristen Barker: Communications Strategy Director
Antonio Guerrero: Strategy Director
Kaylie Volpe: Strategist
Roberto Lastra: Sr. Writer (FL)
Michel Rothschild: Sr. Writer (FL)
Creative Agency: 72andSunny AMS Team:
Mikey Farr: Executive Creative Director
Kyla Elliott: Creative Director
Valeria Raimondi: Sr. Writer
Cyrielle Debrun: Sr. Writer
Patrick van der Gronde: Sr. Writer
Margot Noel: Sr. Writer
Renée Lam: Sr. Art Director
Yonza Yilmaz: Sr. Art Director
Gaia Rossetti: Group Brand Director
Victoria Turner: Brand Director
Belinda Harford: Sr. Brand Manager
Julie Bourges: Sr. Producer
Karen Whitehouse: Sr. Producer
Hayley Veir: Producer
Melita Watt: PAL Manager
PRODUCTION
Production: ProdCo:
Director: Ian Pons Jewell
EP/Founding Partner: Zico Judge
Producer: Doochy Moult
DP: Mauro Chiarello
Production Service Company: Blur:
Pablo Herraiz: Head of Production
Olatz Herrera: Producer
Post Production: ETC (Color, VFX, Animation, Finishing):
Antonia Vlasto: Executive Producer
Oscar Wendt: Producer
Emily Coyne: Production Coordinator
Thaigo Dantas: VFX Supervisor
Giles Cheetham: VFX Supervisor
Luke Morrison: Colorist
Megan Lee: Colorist
Sarah Crux: 2D Lead
Dorianne Fibleui: CG Lead
Electric Studios: Animation & Design
Edit: The Den:
Tobias Sumh: Editor (TWCWB, Table Talk, What The People Want)
Katie Cali: Editor (The Standoff, Walk and Talk)
Joseph Taylor: Editor (Big City Job, The Uniform, EMEA TWCWB, Boy or Girl)
Jon Echeveste: Editor (Chocolat, Tomorrow I Quit)
Piete Viljoen: Editor (TWCWB, Table Talk, What The People Want)
Kayla Hashimoto: Assistant Editor
Tony Hurtado: Assistant Editor
Joseph D'Ovidio: Assistant Editor
Samantha Groesbeck: Assistant Editor
Rachel Seitel: Managing Partner/ EP
Jennifer Mersis: Executive Producer
Amanda Ornelas: NA Producer
Liz Shook: EU Producer
