Description
MISC is a leader in shipping oil and gas, and is constantly pushing the maritime industry and the nation forward.
For Malaysia’s National Day, we made MISC known to the world by creating a first-of-its-kind playable print ad. Scanning the print ad opened up an AR filter where people could play the national anthem composed entirely of ship horns.
This professional campaign titled 'Symphony of a Nation' was published in Malaysia in August, 2023. It was created for the brand: MISC Berhad, by ad agency: Chariot Agency. This Digital and Print media campaign is related to the Other industry and contains 1 media asset. It was submitted 3 months ago by Chariot Agency.
Credits
Executive Creative Director: Jarrod Reginald
Creative Group Head: Christyna Fong, Ng Yao Ding
Copywriter: Kavinish Nair
Senior Designer: Charlene Wong
Managing Director: Adrian Cheah
Head of Account Management: Gillian Yap
Account Manager: Loo Shenning
Senior Agency Manager: Vanessa Pang
Digital Imaging: CUE Art & Design Associates
Website Development (EDM): Fuse Solutions Sdn. Bhd.
Printer: Perdana Grafik Sdn. Bhd.
Client: MISC Berhad
Head of Brand Management: Rajavikraman Maniar A/L Rajasekaran
Manager, Brand Strategy: Yusuf Abd Alim
