Description
More than 1 out of 3 adults in the US are pre-diabetic, and more than 80% of them don’t know they have it. The only way to find out is by a blood glucose test. Google, partnering with the American Diabetes Association, has developed a new app, Sweet Tooth.
Using Google’s powerful image recognition tech, shoppers will know how much sugar goes into the products they buy. The app, and the underlying message will be promoted through OOH and social media campaigns.
Prevention is better than cure, and Google Sweet Tooth will encourage people to make healthier choices.
This student campaign titled 'Sweet Tooth' was published in Canada in June, 2023. It was created for the brands: American Diabetes Association and Google, by ad school: Miami Ad School. This Digital and Integrated media campaign is related to the Food and Health industries and contains 1 media asset. It was submitted 5 months ago.
Credits
Advertising Agency (School): Miami Ad School Toronto
Art Director: Kailin Zhang
Copywriter: Krishna Betai
Instructor: Vinay Parmar
