Description
Elderly Indians do not have a habit of carrying emergency contact even though they are more prone to meeting with an accident. None of the Indian ID cards stores any information that can be of help during an emergency. But what the Indian elderly do carry is their faith in God - on wallets, dashboards, phones, keychains, bags, and more.
We created Suraksha (Safety) Keychains. A range of NFC-enabled religious keychains that store all vital health information of the elderly. With just a tap, emergency responders can access it and provide immediate care and help.
This student campaign titled 'Suraksha (Safety) Keychains' was published in India in May, 2023. It was created for the brand: Volvo, by ad schools: Miami Ad School and Miami Ad School Europe. This Design, Direct, and Integrated media campaign is related to the Automotive and Electronic Devices industries and contains 2 media assets. It was submitted 12 months ago by Art Director: Nidhi Shah of Miami Ad School Europe.
Credits
Advertising Agency (School): Miami Ad School Europe
Art Director: Nidhi Shah & Kunal Khade
Copywriter: Rag Brahmbhatt
