Support Your Bar
Agency: Publicis
Description
Aiming to support bars and restaurants that have drastically reduced revenues due to the Covid-19 pandemic, Heineken® brand presents “Support Your Bar”, a movement to give part of its advertising space during the week of the UEFA Champions League final to advertise the delivery services of establishments in Brazil.
As an official sponsor of the UEFA Champions League for the 15th year, Heineken® launches this action as part of the global campaign "Never Alone", which shows that even with social distancing, fans are never alone when watching a Champions League match as they are connected by the excitement of the games. The brand uses one of its main campaigns to draw attention to the economic situation of its business partners that are going through restrictions one more year and demonstrates that they will not be alone at this time either.
Along the activation, Heineken® will be in charge of developing and boosting geolocated ads through Facebook, Instagram and YouTube, to reach consumers that are close to the bars that are part of this campaign. The establishments are responsible for the delivery operation. The idea is that consumers feel invited to live a bar experience, but this time at home, while enjoying the final match between Chelsea and Manchester City and, consequently, support the bars in their region.
This professional campaign titled 'Support Your Bar' was published on May 01, 2021. It was created by ad agency: Publicis. This campaign contains 1 media asset. It was submitted almost 3 years ago.
Credits
Advertising Agency: Publicis Brazil
CCO: Domenico Massareto
ECD: Gustavo Victorino
Creative Director: Arturo Marenda
Associate Creative Director: André Leotta
Copy: Rodolfo Monteiro, Jessica Borges
Art Direction: Elias Carmo, Isabel Fontes, Samuel Gonçalves
Head of Account Service: Flavia Cortes
Account Service: Joanna Alencar, Renata Principe, Marina Roge, Cassia Brandão
Head of planning: Juliana Elia
Planning: Silvia Mello, Daniela Altenfelder, Caio Dias
Head of Media: Mauricio Almeida
Media: Ana Sanchez, Polimarcos Macedo, Jussara Bezerra, Fernando Brito
Global Publicis Milan: Guy Lewis
Head of Production: Renata Sayão
RTVC: Giuliano Springhetti
Projects: Marcio Bueno, Renata Carvalho, Catarina Paiva
BrainLab: Thiago Cassemiro, Andreza Cardoso, Leonardo Vita
Content: Claudia Cecilia, Lucas Pestana, Nathalie Oliveira
Barry Company Scene direction: Judith Belfer
Executive Producer: Krysse Mello, Juliana Martellotta
Customer Service: Larissa Perrotta, Carolina Teixeira
Photography direction: Ted Abel
Art direction: Thaís Albuquerque
Editing: Alexandre Boechat
Finishing: Barry Company
Post-coordinator: Ale Cois, Sabrina Comar
Finisher: Luiz Bicudo Jr.
Colour Grading: Estudio Ely
Satelite Audio Musical director: Roberto Coelho, Kito Siqueira, Hurso Ambrifi, Thiago Colli
Customer Service: Fernanda Costa, Renata Schincariol, Carol Araújo
Musical production: Kito Siqueira, Roberto Coelho, Hurso Ambrifi, Mike Vlcek, Thiago Colli, Charly Coombes, Koitty Oliveira, Helton Oliveira
Finisher: Carla Cornea, Pedro Macedo, Ian Sierra, Renan Marques
Production coordinator: Ana Cordeiro, Larissa Costa
Iprospect Business Director: Caroline Bassi
Business Manager: Gioconda Ferraz
Media Director: Teda Leite
Media Manager: Kássia Trompiere
Media Supervisor: Cleberson Luque
Media Analyst: Lais Virgilio, Arthur Fialho
Insights Manager: Rodrigo Korikawa
Lema PR Account Director: Letícia Zioni, Leandro Matulja
Planning and Creation Director: Guilherme Maia
Planning Coordinator: Felipe Vaitsman
Planning: Andrés Piza
Writing: Rodrigo Guarizo
Art Direction: Sidney de Oliveira
Project Manager: Ana Amadio
Press Coordinator: Ana Cláudia Luiz
Press Service: Bruno Bataglioto
Press Assistant: Ricardo Oliveira
Influencer Marketing: Vinícius Conrad, Beatriz Sá
Executive Producer: Magda Castagna
Categories
