EY shows how to be an agent of change with new “Super Spy” campaign
Description
Everyone’s seen the typical B2B ad. A time-lapse of global cities. A child holding a tablet. A businessperson staring out a window at, something. To convince enterprises that EY knows what they’re doing and that their expertise helps drive tangible results, the brand took a different approach. It asked: what if an international spy agency needed help driving end-to-end transformation to gain a "competitive advantage" over the bad guys? Who would they turn to? Who would understand not only the gadgets that needed to be used, but also had the expertise to use them effectively and efficiently?
EY and Ogilvy New York created a lighthearted, fun story to explain how the brand helps businesses transform, become agents of change, and grow in today’s digital age. “Super Spy” is now running on U.S. television.
This professional campaign titled 'Super Spy' was published in United States in August, 2022. It was created for the brand: EY US, by ad agency: Ogilvy New York. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 1 year ago by Chief Communications Officer: David Ford of Ogilvy.
Credits
Advertising Agency: Ogilvy New York
President, Ogilvy Advertising, North America: Chris Beresford-Hill
Executive Creative Director: Jon Wagner
Creative Director: Gregory Nance
Creative Director: Kevin Li
Creative Director: Will Montgomery
Head of Production, North America: George Sholley
Executive Producer: Karen McKibben
Managing Director: Marina Biglione
Executive Group Director: Justin Cohen
Business Affairs Manager: Libby Fine
Production Company: O Positive
Director: Kenny Herzog
Director of Photography (DOP): Sebastian Blenkov
Executive Producer/Managing Director: Ralph Laucella
Line Producer: Nell Jordon
Editorial Company: MackCut
Editor: Ryan Steele
Assistant Editor: Devon Flint
Executive Producer: Gina Pangano
Finishing Company: Preymaker
Executive Producer: Melanie Wickham
Senior Producer: Annabelle Cuthbert
Music Company: Q Department
Sound Design: Q Department
Mix Company: Sound Lounge
Audio Mixer: Tom Jucarone
Color Company: Rare Medium:
Colorist: Fergus McCall
