Sunlight Home is Canada

SUNLIGHT has launched a touching campaign that breaks away from the category norms of formulation and scientific claims to tell a more personal story. The campaign, which demonstrates how SUNLIGHT products help Canadians focus on what is really important to them, was created in collaboration with Toronto-based creative agency, Juniper Park\TBWA. The spot showcases the omnipresent human side of household chores. It centres around a Nigerian family – children helping their parents and doing homework, and a father applying for jobs. At first, he is unsuccessful and worried about providing for his family. However, he later arrives home to happily announce that he starts his new job on Monday. As the family celebrates, it is revealed that they are not in fact in their native land, but rather in Canada, where they have moved to start a new life. The spot ends with a reminder that SUNLIGHT has been taking care of the little things for over a century, so that families can concentrate on the big things, “like making a new country, a home”.