Description
The GREENIES™ brand, proudly part of the Mars family of brands, is launching a new holiday campaign that shows how the brand can make dental care easy for pet parents during the busy holiday season. Created by adam&eveDDB, the campaign encourages dog owners to give their pooches the gift of GREENIES daily dental treats, letting their dogs enjoy a tasty treat for the holidays that also cleans teeth and freshens breath.
The campaign is based on the insight that with the seemingly nonstop demands of the holiday season, it’s easy for dog parents to let their pet’s oral health slide down the list of priorities. The new work highlights how giving GREENIES dental treats is a simple way to help maintain pet oral health. Treats are a popular gift for dogs, making GREENIES dental treats the perfect present for dogs this holiday season.
In a new 30” spot, ‘Stuck’, we see poor Santa getting jammed in the chimney on Christmas Eve. Unable to defend himself from the friendly licks of the family pet, Santa reaches for GREENIES Dental Treats, showing how easy it is to give your pooch a tasty treat that also keeps their teeth clean and breath fresh.
The 30” launched on 1st December and will run on the GREENIES brand YouTube channel and website until Christmas Eve. In addition, a 15” version of the ad will run on TV and will be supported with FEP (VOD), social, digital display, and print. The brand also has a limited edition holiday product offering, GREENIES Gingerbread Flavor Dental Treats, which can be purchased online and in-store.
This professional campaign titled 'Stuck' was published in United States in December, 2023. It was created for the brand: Greenies, by ad agency: adam&eveDDB. This Integrated medium campaign is related to the Pets industry and contains 1 media asset. It was submitted 5 months ago.
Credits
Client: Greenies
Brand: Mars Petcare
Client/s Team: Greenies US Brand Team
Senior Vice President Marketing: Jean-Paul Jansen
Brand VP: Edwin Padilla
Brand Manager: Matthew Darcy
Senior Associate Brand Manager: Mario Florete
Associate Brand Manager: Annie Cassel
Social Media Manager: Tony Martino
Agency: adam&eveDDB
Chief Creative Officer: Richard Brim
Creative Director/s: Ben Stillitz and Colin Booth
Creatives: John Trainor-Tobin and Jeppe Vidstrup
Agency producer: Charlotte Ellison
Planner/s: Lisa Stoney / Alice Wagner / Lucy Wilson
Project Manager: Becky Faloju
Social: Osob Yusuf, Phoebe Wright
CEO: Miranda Hipwell
Business Director/s: Skye Stoppani
Account Director/s: Juliet Penn-Hughes
Account Manager/s: James Tasker
Business Affairs: Layla Husted, Emily Eshelby
Design and Retouching: King Henry
Design: Dave Robinson
Artworking: Dave Callow, Sam Stabler
Retouching: Jon Webb
Media agency: EssenceMediacom
Production company: Outsider
Executive Producer Richard Packer Producer: Michael Kanter
Director: Harold Einstein
D.O.P: Jonathan Freeman
Service Company: Bohemian Pictures
Photographer: Dusan Martincek
Editing Company: Arcade LA
Editor: Sean Lagrange
Assistant Editor: Paulo Miramontes
Senior Producer: Kirsten Thon-Webb
Executive Producer: Crissy DeSimone
Head of Production: Megan Dahlman
Post Production: nineteen twenty
VFX Producer: Ella Whiting
Head of 2D / 2D Supervisor: Chrys Aldred
2D Artist: Matilda Craig, Kai Davies
AFX: George Rankin
Colourist: Tim Masick at Company3
Audio Production: Factory
Audio Producer: Ciara Wakley
Sound Design & Mix: Jack Hallett
Music Supervision: The Hogan
