Description
Chasing the Sun 2 spoof goes viral, set to hit 1m views in first 24 hours
21 March 2024, Cape Town - Today sees the launch of retroviral and Panther Punch’s latest ‘viral’ campaign - for DStv - that's breaking the South African internet.
Glen Biderman-Pam co-creator says, ‘According to the American Psychological Association, women cry emotional tears 30-64 times, annually, while men - globally - cry an average five-17 times per annum.’
He adds, ‘South African men, however, only cry when we watch Chasing the Sun.’
Biderman-Pam adds, ‘We’re all going through the most right now. We need to encourage the men in our lives to have a good-old, cathartic cry.’
24 March represents what the team is labelling #SACMAD - South African Crying Men’s Awareness Day - as it’s the day Chasing the Sun 2 premieres on M-Net, channel 101 at 20:00.
The spoof video suggests, ‘So here’s to you, guys:
The Ugly Criers
The Single Tearers
The Infants
And The Stone walls
We encourage you to just let it all out on SACMAD.’
Biderman-Pam concludes, ‘Be there - with a box of tissues - for a South African man who needs to let it out this Sunday; let’s have a collective cry - stronger teargether.'
Chasing the Sun 2 premieres on M-Net, DStv Channel 101, Sunday 24 March 20:00.
This professional campaign titled 'Stronger Tear-gether' was published in South Africa in March, 2024. It was created for the brand: DStv, by ad agency: Retroviral. This Content, Digital, and Film media campaign is related to the TV and Streaming Promos industry and contains 1 media asset. It was submitted about 1 month ago by CCO: Mike Sharman of Retroviral.
Credits
Advertising Agency: Retroviral, Johannesburg, South Africa
Production Company: Panther Punch, Cape Town, South Africa
CCO: Mike Sharman
Directors: Oliver Booth, Glen Biderman-Pam
