Description
Cricket Wireless is inviting people to destress at their desks with its first ever playable ad created in collaboration with ARGONAUT, featuring two members of Cricket’s crew of lovable characters.
Reminiscent of the old 8-bit games you might remember from childhood, “Destination: Destress”, features two Cricket characters, Miles, and Lucy, as they embark on a journey to vacation through a cityscape dotted with unobtrusive in-game Cricket billboard ads.
Players will take control of Miles, and jump over cones to meet his friend Lucy for some well deserved rest and relaxation, with the game ending if Miles hits a cone or other obstacle. Players will be able to share a screenshot of their high score with friends as they aim to get the furthest on Destination: Destress.
“Destination: Destress” was designed to be highly customizable, with the backgrounds and characters able to be swapped out for seasonal or holiday assets.
The game will appear as a banner ad on a variety of desktop sites and mobile apps, including ABC.com, Bestbuy.com, ESPN.com, and more. It will eventually live on the Cricket Wireless website.
This professional campaign titled 'Stress Less, Smile More' was published in United States in March, 2023. It was created for the brand: Cricket Wireless, by ad agency: Argonaut. This Integrated medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted about 1 year ago.
Credits
Cricket Wireless
John Dwyer - President - AT&T Prepaid & Cricket Wireless
Tony Mokry - Vice President & Chief Marketing Officer
Cindy Rozier - Assistant VP Marketing, Brand, Advertising & Sponsorships
Erin Bishop - Lead Advertising Manager
Carter Robinson - Lead Advertising Manager
Bobby Shively - Lead Advertising Manager
ARGONAUT:
Hunter Hindman - Chief Creative Officer
Katie Miller - Chief Marketing Officer
Hemant Anant Jain - Executive Creative Director
Jes Vallee - Associate Creative Director
Lara Kesler - Associate Creative Director
Chelsea Martin - Senior Strategist
Hillary Fink - Connections Planning Director
Tristan Besse - Head of Brand Management
Molly Brasser - Brand Director
Garrett Brewer - Brand Manager
Jon Drawbaugh - Head of Production
Abbey Park - Executive Producer
Danielle Wright - Digital Integrated Producer
OS Studios:
John Higgins, CEO
Tina Grindol, Head of Strategy
Camille Bryant, Account Director
Sophie Artemigi, Game designer and developer
