CDC • Centers for Disease Control and Prevention • Screen for Life
Strangers with Colons
Agency: Fors Marsh
Description
This video series is intended for a mature audience: people ages 45 and older.
Strangers with Colons is an unconventional interview series aimed at demystifying the screening process for colorectal cancer. Each video features two strangers, different in background but united in their need for screening, having a candid conversation about the colonoscopy process. And talking about the importance of prioritizing this test in accordance with the new recommended age to begin screening at age 45. The videos are engaging in their honesty and humor, with an intentionally bright set design that lends vibrancy and energy to an awkward topic.
These testimonials helped launch the new brand for Screen for Life, CDC’s national action campaign for colorectal cancer screening.
This professional campaign titled 'Strangers with Colons' was published in United States in March, 2024. It was created for the brands: CDC, Centers for Disease Control and Prevention, and Screen for Life, by ad agency: Fors Marsh. This Digital and Film media campaign is related to the Education, Health, and Public Interest industries and contains 2 media assets. It was submitted about 1 month ago by Senior Art Director: Melissa Pierce of Fors Marsh.
Credits
Creative Director: Eduardo Sarmiento
Creative Director: Aerien Mull
Associate Creative Director/Media Production: Bronie Brunet
Associate Creative Director: Franklin Bachrach
Art Director: Emily Spitler
Production: Castano Group
Director: Kedgar Volta
Producer: Joash Brunet
Director of Photography: Nick Solazaro
Music: Circa
