Description
Diagnoses of children with asthma have increased profoundly in the past generation. The BC Lung Foundation needed to gain awareness of its role in the fight against childhood asthma and compete for the resources needed to win it. By dramatizing how asthma can take the child out of childhood, all while utilizing their logo as the main design element in the campaign, we’re bringing the BC Lung Foundation’s vital work out into the fresh air.
Learn how you can help stop childhood asthma from stopping childhood at www.bclung.ca
This professional campaign titled 'Stop Childhood Asthma From Stopping Childhood' was published in Canada in January, 2023. It was created for the brand: BC Lung Foundation, by ad agency: Spring. This Digital, OOH Outdoor, and Print media campaign is related to the Health and Other industries and contains 4 media assets. It was submitted about 1 year ago.
Credits
Agency: Spring, Vancouver, Canada
Creative Director: Taylor Lee
Art Director: Taylor Lee
Illustrator: Taylor Lee
Copywriter: Rob Schlyecher
Account Director: James Caron
