Description
In June 2020, human lives were threatened by a global pandemic.
And in the Philippines, human rights were in danger too.
Millions of Filipinos in the country and around the world were shut in their homes.
On top of this, freedom of expression was threatened by the Philippine government: a national TV network was shut down, subversives were detained, and an Anti-Terror Law was put into place.
Idea
We The Pvblic, an local online news organization, and MullenLowe TREYNA co-designed The Statement Mask—a face mask that offered protection against Covid-19 infection, and took a stand on the current socio-political issues.
The message is simple—never be afraid to make a statement. Protest without fear.
The masks were launched in time for Independence Day, were sold across the metro, and worn during rallies—to protect freedom of speech, and be protected from the virus.
This professional campaign titled 'Statement Mask' was published in Philippines in June, 2020. It was created for the brand: We The Pvblic, by ad agency: MullenLowe Group. This Design medium campaign is related to the Media industry and contains 4 media assets. It was submitted almost 3 years ago by Executive Creative Director: Roman Carlo Olivarez of MullenLowe TREYNA.
Credits
Advertising Agency: MullenLowe TREYNA, Makati City, Philippines
Chairman And CEO: Mike Trillana
Chairman Emeritus And Chief Product Consultant: Leigh Reyes
Chief Creative Officer: Abi Aquino
Deputy Executive Creative Director: Roman Carlo Olivarez
Senior Copywriter: Xanti Gonzalez
Art Director: Pearl Aquino
Technology And Platform Services Director: Raffy Bariso
Styling And Photography: Vince Canlapan
Styling And Photography: Issa Villaverde
PR Services Director: Tricia Kiocho
PR Assistant Manager: Jen Suguitan
Print Production Director: Jake Fernandez
FA Artist: Roger Rapacon
Chief Experience Officer (We The Pvblic): Josser Quilendrino
Senior Content Producer (We The Pvblic): Angelo Lasin
