Description
As COVID-19 shook the world, the SPYNtyx event streaming platform was born in Puerto Rico to give people the experiences they most longed for during lockdown: amazing concerts and events.
To launch the platform, we created our Aftermath print and poster campaign. Thought photography, our campaign tells the story of disastrous aftermaths after experiencing a rock concert, rave or music festival through the SPYNtyx platform in different home spaces.
Every element in the photograph -alcohol bottle, snack or decor- is an invitation for the spectator to keep looking through the photo and recreate the story that happened the night before.
Since SPYNtyx’s launch, more than 500,000 thousand hours have been streamed in over 30 countries.
This professional campaign titled 'SPYNtyx Platform, SPYNtyx Aftermath' was published in Puerto Rico in March, 2021. It was created for the brand: SPYNtyx, by ad agency: DDB. This Integrated medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted almost 3 years ago.
Credits
Advertising Agency: DDB Latina Puerto Rico, Guaynabo, Puerto Rico
Chief Executive Officer: Edgardo M. Rivera
Chief Creative Officer: Enrique Renta
Creative Director: Mauricio Cortés
Copywriter: Lorena Berges
Art Director: Pedro Leon
Photographer: Ale Burset
Retoucher: Longestline Studio
