Early mornings are funky
Description
“Bustin’ Loose,” aims to connect with dark roast coffee drinkers who may not yet be aware of Community Coffee’s darkest blend to date. The spot opens on a city scape in the early morning hours where a rooster is perched on a rooftop. As he belts out his morning wake-up call walking from rooftop to rooftop, neighbors’ lights begin to trickle on along with their coffee makers. Dozens of other chickens join in the early morning celebration grooving along rooftops throughout the city. The spot is fittingly paired to a cover of Chuck Brown and The Soul Searchers’ well-known 1979 hit song, “Bustin’ Loose.” The ad ends with, “Mornings are Coming on Strong.” Community Coffee positions itself as the go-to dark roast coffee brand to start the day right.
This professional campaign titled '“Bustin’ Loose” ' was published in United States in May, 2023. It was created for the brand: Community Coffee, by ad agency: Baker & Bonner Creative Emporium. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted 12 months ago.
Credits
Advertising Agency: Baker & Bonner Creative Emporium, Dallas, Texas
CREATIVE DIRECTORS: ROB BAKER, JIMMY BONNER
ART DIRECTOR: EMMA HOLLAND
CAMPAIGN MANAGER: NATASHA NAQUIN
DIRECTOR: MICHAEL GREGORY
EXECUTIVE PRODUCERS: ED KOENING and MELODY ALEXANDER
PRODCO: THE MILL (LA + LONDON)
PRODUCER: ELLIE THWAITES
ASSISTANT PRODUCER: OLLIE LOVELL-WHITE
MUSIC: SHINDIG Music + Sound
EXEC PRODUCER: DEBBIE LANGDON
CREATIVE DIRECTOR: SCOTT GLENN
HEAD OF PRODUCTION: CAROLINE HUDSON
HEAD of MUSIC LICENSING: SUSAN DOLAN
