Description
Domestic abuse is a truth. It's everywhere. But hard to notice. Because victims try they best to keep it a secret. Through our ads we showcase that it is tough to spot it.
The design element plays with the negative and positive space to bring out the truth, by showing a punch to the face. Made tough to spot but easy to report.
This professional campaign titled 'Spot and Report Domestic Abuse' was published in India in June, 2023. It was created for the brand: Shramik Bharti, by ad agency: Hakuhodo International India. This Design and Print media campaign is related to the Public Interest industry and contains 2 media assets. It was submitted 7 months ago.
Credits
Advertising Agency: Hakuhodo International India
NCD: Shobhit Mathur
ACD: Sanjay Mohanta
Illustrator: Sanjay Mohanta
Copywriter: Santyanand Gupta
