Description
A new brand has arrived in town. SOSU from Amoy has introduced itself to the world with a special teaser launch in Chinatown, featuring Bibimbap on bikes and Yakisoba on a van
A flavourful range of Korean and Japanese meal kits has been unveiled to the world via a teaser launch in the home of Asian cooking in the UK – London’s Chinatown. Masterminded by Wunderman Thompson Spain and planned by Carat, the two agencies have partnered with The Kraft Heinz New Ventures team to build excitement for the launch of the SOSU brand, available exclusively in Tesco.
The teaser campaign was unveiled in Chinatown using six bikes and a van, giving the general public their first look at the tasty treats. SOSU from Amoy is launching initially with two hero ranges of Korean and Japanese cuisines, both offering meal kits inspired by popular restaurant dishes, as well as a broad range of standalone cooking ingredients, like gochujang paste and teriyaki sauce, rice, noodles, soy and chilli sauce.
This professional campaign titled 'SOSU' was published in United Kingdom in December, 2022. It was created for the brand: Amoy, by ad agency: Wunderman Thompson Spain. This OOH Outdoor and Print media campaign is related to the Food industry and contains 6 media assets. It was submitted over 1 year ago.
