Description
“The first anti sexual harassment song for Songkran Water Festival”
Sexual harassment is an inevitable occurrence during the Songkran Festival. It makes people feel unhappy with this festival. For Goodyear, not only we stand for “Safety on the road” but we aim to encourage people to fully enjoy Songkran and explore all routes.
Our Songkran campaign was created to create a song that would stop sexual harassment, with a fun and festival-appropriate tone. It was launched on music streaming platforms and TikTok Challenge form, aiming to create fun vibes in Thai style. Hidden messages with content that raises awareness of respecting each other and having fun in a safe way for everyone to enjoy this traditional worry-free way.
Also, The “Goodyear worry free program” will be launched to ensure that people feel safe and happy during the festival.
This professional campaign titled 'SONGKRAN' was published in Thailand in April, 2023. It was created for the brand: Goodyear, by ad agencies: Workkit and WORKKIT bangkok. This Audio medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted 3 months ago by Creative Director : Adam Siriraka of WORKKIT Bangkok.
Credits
Creative Agency : WORKKIT Bangkok
Creative Director : Adam Siriraka
Art Director : Adisak Boodsabong
Art Director : Siwakorn Taprawat
Copywriter : Nattanan Sasisakulrak
Copywriter : Chatchawan Rakyaem
Head of Project Manager : Supansa Srisongphol
Project Manager : Pakkharamai Ruengsean
