Description
To accelerate India’s transition to green energy adoption, Tata Power has recently launched its ‘SOLAROOF’ campaign targeted towards the residential as well as commercial customers.
This 360° campaign conceptualized by Wunderman Thompson India, projects solar rooftop as an 'additional earning member' of the family or a 'profit partner' for the businesses. The campaign is deeply rooted in the insight of formidable amount of savings in monthly electricity bill through use of rooftop solar. Because of the savings in electricity bill the customers get to have more disposable income, which is like having an additional earning member or a new profit partner for homes or businesses.
This professional campaign titled 'SOLAROOF' was published in India in March, 2022. It was created for the brand: Tata Power, by ad agency: Wunderman Thompson. This Film medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted about 2 years ago.
