So Tasty! Why Choose The Alternative?

To celebrate the launch of four new premium deli products, Quorn, the UK’s No. 1 meat free brand, is launching a brand-new marketing campaign.

‘So Tasty! Why Choose The Alternative?’ launches on 21th September and will reach millions of consumers across multiple media channels, including channels such as ITV hub, All 4 and Sky Go.

Spearheaded by a brand-new creative execution, the campaign will run across BVOD, digital, social, PR and be supported by mass sampling to get the fantastic tasting products into consumers hands.

The new campaign from adam&eveDDB for Quorn is directed by comedy director Jim Archer and takes a tasty, tongue-in-cheek approach to promoting the benefits of a meat free diet.

A trio of animal puppets steal the show, including a pig, cow and chicken, that have been created by Andy Heath at Talk to the Hand Productions, whose credits include Star Wars and Hitchhiker’s Guide to the Galaxy.

Packed with comedic and endearing moments, the film starts by placing the viewer in the familiar world of ‘food porn’ advertising, before pulling the rug and revealing a trio of animal puppets who interrupt an unsuspecting sandwich maker just as she’s about to tuck into her delicious Quorn Yorkshire Ham style sandwich. After several failed sandwich-eating attempts, the puppets prove their point that Quorn’s Deli range is so tasty, why would you choose the alternative? The alternative, of course, being them.