"So Much More" Campaign

A life insurance purchase is usually triggered by some life milestone, like marriage, a birth, a death, or a home purchase. Southern Farm Bureau Life Insurance Company's So Much More campaign tells the story of one man's life, following him through such triggers from his birth to his death.

Though the long form video follows a single protagonist through various moments of his life, it was produced in a way that any one of those moments can stand alone, to be used as a short video targeting potential customers going through a similar moment.

The message is simple: life insurance isn't about money, it's about preserving a way of life. It's about mortgages, birthday parties, and legacy. Life insurance isn't about a check, it's about so much more.