Description
Introducing new work from Chemistry supporting Snoop Dogg’s new venture, Snoop Doggie Doggs, his first pet accessory line. Created in partnership with Calvin Broadus, SMAC Entertainment and Little Earth Productions, Inc., the pet fashion line is inspired by Snoop's lifestyle and encourages pet parents everywhere to add a little flavor to their fur babies’ drip, curated by Shante Broadus and Snoop Dogg.
As Snoop Doggie Doggs’ social partner, Chemistry created a variety of fun creative social content to tout the brand in true Snoop-inspired style. Follow Snoop Doggie Doggs on social media @snoopdoggiedoggs on Instagram and Facebook.
“It’s a dog’s life… a Snoop Doggie Doggs’ life,” said Snoop Dogg. “My pets are everything to me, that’s why I designed a special line of Snoop-inspired pet apparel and accessories. I want dogs everywhere, and cats too, to be living the high life whether they’re chilling at home, hanging in the studio, or traveling the world. I need to look fresh at all times, so I gotta have my dogs looking fresh, too.”
This professional campaign titled 'Snoop Doggie Doggs' was published in United States in November, 2022. It was created for the brand: Little Earth Productions, by ad agency: Chemistry. This Integrated medium campaign is related to the Pets industry and contains 5 media assets. It was submitted over 1 year ago.
Credits
AGENCY: CHEMISTRY
Jhadelys Stewart – Account Director
Kenzie Storrier – Art Director
Maggie Lalor – Associate Creative Director
Mike Groenewald – Group Creative Director
Chris Breen – Chief Creative Officer
Mobs Robertson – Sr. Content Art Director
Gabby Clark – Social Strategist
Lauren Highsmith – Jr Copywriter
Nathalie Espinol – VP, Group Strategy Director
Nikki Méndez – Art Director
Tim Smith – President
Alexa McGriff – Brand Strategy Director
Courtney Saul – VP, Group Account Director
Taylor Guglielmo – Chief Growth Officer
Lauren Interrante – Group Director of Project Management
Dan Lemaux – Assoc. Creative Director
CLIENT: LITTLE EARTH PRODUCTIONS, INC.
Rob Brandegee – Co Founder & Owner
Ava DeMarco – Co Founder & CEO
Delaney Getsy – Graphic Designer
Julia Sanders – Web Designer
SMAC ENTERTAINMENT
Constance Schwartz-Morini – Partner and Co-Founder at SMAC Entertainment
April Guidone – COO
Michael Yager – Business Dev. & Executive Asst. to the COO
