Small Change, Big Danger

"Small Change, Big Danger" is an anti-counterfeit campaign for BMW that uses a powerful visual metaphor to convey the risks of using fake BMW products. The campaign's central visual features the iconic BMW grille transformed into a set of razor-sharp shark teeth, emphasizing the potential risks of even the smallest change or alteration to a vehicle's components. This visual reinforces the message that even a small change - such as using a counterfeit part - can lead to significant danger, both for the driver and for the vehicle itself. By highlighting the potential risks of counterfeit products, the campaign aims to educate and empower consumers to make informed choices and protect themselves from harm.