Description
Fast-casual restaurant brand Panda Express wants to help fans discover their sizzle with a new national campaign created by independent creative and strategic advertising agency The Many that—through a combination of rock-power ballad-driven TV spots and an ambitious social activation tied in to March's ubiquitous college basketball tournament—celebrates the power of experiencing their new limited-time dish, Sizzling Shrimp, for the first time.
To take full advantage of the March introduction of the new dish, Panda Express will tie in the hottest cultural moment of the month with a unique “Sizzling Streaks” promotion. Basketball and American Chinese food fans who tune in to Panda Express’s social during the college basketball tournament games will see a real-time flash promotion whenever a team goes on a 10-0 scoring run, or “Sizzling Streak,” allowing fans to score a free order of the brand-new Sizzling Shrimp with their order. In creating this promotion, The Many team set up a game-watch API alert whenever there is a 10-0 run, and also tapped a college professor who specializes in sports statistics to hone the right scoring opportunity that would be both exciting and likely to happen throughout the course of the tournament.
This professional campaign titled 'Sizzling Shrimp LTO' was published in United States in March, 2023. It was created for the brand: Panda Express, by ad agency: The Many. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Client: Panda Express
Chief Brand Officer:
VP, Integrated Marketing Communications: Fabiola Del Rio
Brand Marketing Manager: Kyle Nishi
Creative Director: Elaine Suh-Bartlett
Digital Marketing Manager (Social Media): Sisi Zhang
Digital Products Associate Manager: Joyce Chuang
Digital Experience Marketing Manager (Platforms): Sim Randhawa
Sr. Digital Experience Marketing Manager (CRM): Robin Kang
PR and Corporate Communications Director: Jessica Chao
PR and Corporate Communications Manager: Emily Jitsumasa
Agency: The Many
Group Creative Director: Josh Paialii
Creative Director: Jacque Vavroch
Associate Creative Director: Amy Matheu
Senior Art Director: Michelle John
Senior Copywriter: Jameson Miller
Group Brand Director: John Line
Sr. Brand Director: Maggie Lannon
Business Affairs: Lucy Campos
Group Strategy Director: Ashleigh Edwards
Associate Strategy Director: Danny Schotthoefer
Community Manager: Genevieve Whitaker
Director of Influencer - Kisha Madrid
Manager of Influencer - Rae Salas
Associate Design Director: Amy Woo
Designer: Robert Diep
Senior Motion Designers: Chip Carey, Martin van der Valk
Director of Project Management: Svetlana Kornilova
Sr. Project Manager: Christina Orozco
Executive Producer: Chloe Scott
Sr. Producer: Brooke Horne
Associate Producer: Matthew Simpson
Sizzling Streak API Developer: Twelve Thirty
Production Company: Feel Films, London
Director: Tom Wilson
Executive Producer: Nick Hirschkorn
Director of Photography: Adam Frisch
Post Production: Universal Production Partners (UPP) Czech Republic
Editorial Company: Abator, Bucharest, Romania
Editor: Andu Radu
Music Company: Paradiso Music
Music Producer: Jeremy Silver
Composers: Justin Hawkins, Dan Hawkins, Frankie Poullain, Ed Graham
Arranger: Jeremy Silver
Singer: Peter Yang
Sound Design Company: Lime Studios
Sound Designer: Peter Lapinski
Visual Effects Company: Universal Production Partners (UPP), Czech Republic
Visual Effects Supervisor: Jiri Linhart
Visual Effects Producer: Albert Otevrel
